Sveučilište u Zagrebu
Course: Visual communications
Teachers in charge Ph. D. Žarko Paić, Assoc. Prof.
Suradnici: Ph. D. Krešimir Purgar, Assist. Prof.
Study, Module Textile Technology and Engineering - graduate, Module Textile Design for Industry
Course summary 2 (1+1+0)
Knowledge verification writing exam, oral exam
Precondition for testing Lectures, literature, seminars, workshops
Lecture type lectures, seminars
Exercise type audio practice, workshops, seminars
Subject content Clothing and visual communication; The concept of fashion and particularity of visual communication; Neurological and cognitive condiutions to reception of image; The concept of visual litteracy; Types of contemporary design; Media and contemporary media scape; Contexts of visual communication; Marketing, advertisign and public relations; Corporative communication; Visual identity of company; The concept of image, logo and sign, branding; Elements of visual identity; Photography and fashion design; Network communications; Lifestyles and visual communications.
Aim of course The course examines new knowledge from entire complex of visual communications. The key intention is to the role of media in fashion design. Different and very explanatory investigations from theoretical and practical visual communications are usefull to students because they have a chance to realise own visual litteracy and analytical skills for professional outcome and job in the area of fashion design.
Literature necessary for course Cvitan-Černelić, M., Bartlett, Dj., Vladislavić, A.T., (ed.), FASHION: HISTORY, SOCIOLOGY AND FASHION THEORY, Školska knjiga, Zagreb, 2002.
Petersson, R., VISUAL INFORMATION, Engelwood Cliffs, N.J., 1993.
Bogatryev, P., THE FUNCTION OF FOLK COSTUME IN MORAVIA, Mouton, The Hague, 1971.
Klein, N., NO LOGO: TAKING AIM AT THE BRAND BULLIES, HarperCollins, London-New Xork, 2001.
Thackara, J., (ed.), DESIGN AFTER MODERNISM: BEYOND THE OBJECT, Thames and Hudson, London, 1988.
Supplement literature Tomić-Koludrović, I.-Leburić, A., SOCIOLOGY OF LIFESTYLE, Jesenski and Turk, Zagreb, 2002.
Berger, J., WAYS OF SEEING, Penguin/BBC, Harmondworth, 1969.
Polhemus, T., STYLE SURFING, Thames and Hudson, London, 1994.
Mulvey, L., ""Visual Pleasure and Narrative Cinema"", Screen 16(3), 1975.
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CEEPUS (Central European Exchange Programme for University Studies)

Centre for Development and Transfer of Textile and Clothing Technologies and Fashion Design

International Textile
Clothing & Design

Textile Science and Economy


Textile Science Research Centre

RITEH d.o.o.

Croatian Academy of Engineering

8th Central European Conference
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