Sveučilište u Zagrebu
Course: Anthropology of Fashion
Teachers in charge Ph. D. Žarko Paić, Prof.
Ph. D. Katarina Nina Simončič, Assoc. Prof.
Study, Module Textile and Fashion Design - graduate, Module Theory and Culture of Fashion
Course summary 3 (1+0+2)
Knowledge verification writing exam, oral exam
Precondition for testing attendance of lectures and participation in seminars
Lecture type lectures, seminars
Subject content The course will focus on the anthropological approach to the phenomenon of fashion, which aims to understand the functioning of the whole fashion system: from the design and production of clothing, to the institutional mediation and marketing, to the consumption and reception of fashion. Topics: 1) from local to global organization of production; 2) global marketing (stores, adds, brands) and its influence on urban landscape; 3) increase in institutional mediation of fashion (TV, internet, musems, magazines, publications); 4) differing dynamics of men's and women's fashions; 5) from the design of clothing to the design of brands; 6) hystorical dynamics of consumption - questions of political systems, race, class and gender; 7) fashion styles from ""below"" - group and individual identities.
Aim of course Students will gain new knowledge about anthropological interpretation of fashion as a dynamic global fashion system. Students will also keep a diary based on observation and interviews, on the basis of which they will write an esay on chosen aspects of current production, marketing, publications, exhibitions and consumption of fashion in Zagreb and Croatia. This will enable them to better understand the interweaving of local and global ideological, economic and creative aspects of fashion in real life, which will further help them to choose their own professional paths and engagements in public life.
Literature necessary for course Breward, Christopher. (2003). Fashion. Oxford University Press.
Bourdieu, Pierre. (1984). Distinction: A social critique of the judgement of taste. Harward University Press.
Appadurai, Arjun. (1986). The social life of things: Commodities in cultural perspective. Cambridge University Press. (Part 1)
Derycke, L. and Van de Veire, S. (Ed.) (1999). Belgian fashion design. Ghent-Amsterdam: Ludion.
Kondo, Dorinne. (1997). About face: Performing race in fashion and theater. New York: Routledge.
Supplement literature The immaterial. (2004). Special report no 1. Research center: Institut Francais de la Mode.
Martin, Richard. (1999). A Note: Art & Fashion, Victor & Rolf. Fashion Theory, vol.3, Issue 1, pp. 109-120.
Klein, Naomi. (2000). Patriarchy gets funky: The triumph of identity marketing. Vintage Canada. (pp. 107-127)
Wilson, Elizabeth. (2000). Bohemians: The glamorous outcasts. London.
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CEEPUS (Central European Exchange Programme for University Studies)

Centre for Development and Transfer of Textile and Clothing Technologies and Fashion Design

International Textile
Clothing & Design

Textile Science and Economy


Textile Science Research Centre

RITEH d.o.o.

Croatian Academy of Engineering

8th Central European Conference
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