Sveučilište u Zagrebu
Course: Communication Theory
Teachers in charge Ph. D. Žarko Paić, Assoc. Prof.
Suradnici: Ph. D. Krešimir Purgar, Assist. Prof.
Study, Module Textile and Fashion Design - graduate, Module Theory and Culture of Fashion
Course summary 3 (1+0+2)
Knowledge verification writing exam, oral exam
Precondition for testing Literature, seminars, workshops, participation in art exibition and events
Lecture type lectures, seminars
Exercise type audio practice, workshops, seminars
Subject content Contemporary theories of culture and globalisation (postmarxism, deconstructionism, depedence theory, theory of racional choice, semiotics); Culture as communication; Communication and changes of the international order; Mass Communications and digital capitalism; Corporative Media and postmodern politics; Information society and communication; Media theories and culture of spectacle; International communication and new media; Ethnics conflicts and media messages; The economy of mass communications; Communications politics of EU; Contemporary journalism; Postcolonial approaches to networks of information; New information-communication technologies and cultural industry of fashion; New media and contemporary advertising.
Aim of course The course examines contemporary scientific enterprise from communication theories (media theory, mass communications, journalism, the strategy of implementation of new comminication politics) with particularly emphasize to analyse of culture as symbolic and communication matter of fact. Students have opportunities to learn and investigate whole complex of global communication system of the post-industrial age in which the information become the power, enterprise and value. They have possibilities to open the whole horizon of creative participation in the world of fashion journalism and redesign of lifestyles of consumers the communication network.
Literature necessary for course Fredric Jameson, ""Postmodernism, or the Cultural Logic of Late Capitalism"", New Left Review, 46/1984.
Struart Hall, CULTURE; MEDIA; LANGUAGE, Unwin Hyman, London, 1980.
Manuel Castells, THE RISE OF NETWORK SOCIETY, Golden Marketing, Zagreb, 2001.
Jeen Baudrillard, SIMULATIONS AND REALITY, Jesenski and Turk, Zagreb, 2001.
Raymond Williams, KEYWORDS, Fontana Press, London, 1978.
Supplement literature Steven Best/Douglas Kellner, THE POSTMODERN ADVENTURE: SCIENCE, TECHNOLOGY AND CULTURAL STUDIES, Gullford Press, New York-London, 2001.
Paul Virilio, THE INFORMATIN BOMB, Verso, London-New York, 2000.
John Downing, RADICAL MEDIA, South and Press, Boston, 1984.
Jesse Drew, GLOBAL COMMUNICATIONS IN THE POST-INDUSTRIAL AGE, University of Texas, Austin, 1998.
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CEEPUS (Central European Exchange Programme for University Studies)

Centre for Development and Transfer of Textile and Clothing Technologies and Fashion Design

International Textile
Clothing & Design

Textile Science and Economy


Textile Science Research Centre

RITEH d.o.o.

Croatian Academy of Engineering

8th Central European Conference
Editor: Željko Penava
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