|Teachers in charge
||Ph. D. Krešimir Purgar, Assist. Prof.
||Ph. D. Alica Grilec Kaurić, Senior Assistant
|Precondition for testing
||The basic definition of the presentation of textile. The principles of communication with the market-buyer. The definition of the product according to which the communication is made. The communication of designer as trade-mark. The communication of the designer's product - retail, wholesale, direct and indirect. The communication of designer as a consultant for the image. Advertising. Promotional materials. Marketing PR. Direct post. The promotion of sale. Events.
|Aim of course
||The course enables the student to learn the basis of communication with the market and within that to see himself as a product or a producer using his skills, knowledge and abilities. The student also learns about the communication and he cah produce any of the elements of communication independently and directly.
|Literature necessary for course
||The Effective Advertiser - Tom Brannan
Advertising - Frank Jefkins
||Jonas Ridderstrale, Kjell A.Nordstrom - Funnky businnes
The choice of articles from Croatian and foreign literature - Communication Arts