Faculty of Textile Technology
Course: Semiotics of Fashion

Teachers in charge Ph. D. Žarko Paić, Assoc. Prof.
Suradnici: Ph. D. Krešimir Purgar, Assist. Prof.
Study, Module Textile and Fashion Design - graduate, Module Theory and Culture of Fashion
Course summary 3 (1+0+2)
Knowledge verification writing exam, oral exam
Precondition for testing Lectures, literature, seminars, workshops, participation at museum and art-exibition events
Lecture type lectures
Exercise type audio practice, workshops, seminars
Subject content The concept of semiotics; Semiotics of fashion and visual communication; The clothes as system of signs; Glossary of clothes; Signifier and sign in fashion; Individual fashion - context and personality; Types of fashion language; Fashion photograpgy and language; Body and ideology; Transgression and travesty of fashion; Functionality, social position and gender; Magical, ritual and sacral; Subcultural symbolisim and anti-fashion; Sexuality and lifestyles in the society of spectacle; Semiurgy of fashion and return of ethnicity.
Aim of course The course examines current semiotics investigations in the field of contemporary fashion. The development of semiotics as universal and applying humanistic science from language and analytical content of literature as text, beyond visual communication to fashion language open the productive connection between scientifically discourse and creative imagination. The course primarily intention is to articulate intermedial aspetcs and specific matter of new language about fashion.
Literature necessary for course Mirna Cvitan Černelić, Djurdja Bartlett, Ante Tonči Vladislavić (ed.), FASHION: HISTORY, SOCIOLOGY AND FASHION THEORY, Školska knjiga, Zagreb, 2002.
Roland Barthes, THE FASHION SYSTEME, Johnatan Cape, New York, 1985.
Ted Polhemus/Lynn Procter, FASHION AND ANTI-FASHION: AN ANTHROPOLOGY OF CLOTHING AND ADORNMENT, Thames and Hudson, London, 1996.
Jean Baudrillard, SIMULACRA AND SIMULATIONS, DAGGK, Karlovac, 2001.
Alison Lurie, THE LANGUAGE OF CLOTHES, Bloomsburry Publishing, London, 1992.
Caroline Evans, Fashion at the Edge, Yale University Press, 2003
Supplement literature Susan Sontag, ON PHOTOGRAPHY, Anchor Books, New York, 1977.
Ingrid Loschek, MODE: VERFUHRUNG UND NOTWENDIGKEIT, Bruckmann, München, 1991.
Gilles Lipovetzky, THE EMPIRE OF FASHION, Princeton University Press, Princeton, 1994.
Roland Barthes, SATISFACTION IN TEXTE, Meandar, Zagreb, 2004.