Sveučilište u Zagrebu
Course: Strategic Associations in Textile and Fashion
Teachers in charge Ph. D. Ivan Novak, Assoc. Prof.
Study, Module Textile Technology and Engineering - graduate, Module Engineering Design and Management of Textiles
Course summary 4 (2+0+2)
Knowledge verification oral exam
Precondition for testing Regular attendance of lectures, seminars, presentation and delivery of seminar papers
Lecture type lectures, seminars
Exercise type seminars
Subject content 1) Definition of terms of strategic associations among enterprises. 2) Strategic associations in textile and fashion companies. 3) Competitive abilities and forces of strategic associations in textile and fashion. 4) Strategic associations and added values: cooption, cospecialization and development of inventions and innovations in the textile sector. 5) Types of strategic associations and specialites of strategic associations in the textile sector: matrix forms, bilateral and multilateral, vertical, horizontal and diagonal forms of strategic associations, property contracts, specialities and adequacy of individual forms in the textile sector. 6) Development, control, conflicts, competition and chalanges: chalanges of strategic associations for textile and fashion companies.
Aim of course The course will enable the students to participate in the course in graduate studies of economic and related programs. The students will acquire specific knowledge of forms and achievments which strategic associations and cooperation among enterprises in the textile and fashion sector have in maintaining market and competitive positions in the global fashion and textile market.
Literature necessary for course Tipurić, D.; Markulin, G.; (2002): Strateški savezi, suradnjom poduzeća do k onkurentske prednosti; Sinergija-nakladništvo d.o.o.
Kotler, P. (2001): Upravljanje marketingom, Analiza, planiranje, primjena i kontorla; IX izdanje; MATE d.o.o, Zagreb
Supplement literature Schroeder, Roger, G.; (1999): Upravljanje proizvodnjom, Odlučivanje u funkciji proizvodnje; IV izdanje, MATE d.o.o, Zagreb
Samuelson, Paul, A.; Nordhaus, William, D.; (2000): Ekonomija; XV izdanje; MATE d.o.o., Zagreb
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CEEPUS (Central European Exchange Programme for University Studies)

Centre for Development and Transfer of Textile and Clothing Technologies and Fashion Design

International Textile
Clothing & Design

Textile Science and Economy


Textile Science Research Centre

RITEH d.o.o.

Croatian Academy of Engineering

8th Central European Conference
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