Sveučilište u Zagrebu
HR   
 
 
Course: Management of Textile and Fashion Marketing
 
 
Teachers in charge Ph. D. Ivan Novak, Assoc. Prof.
Course summary 4 (2+0+2)
ECTS 5
Knowledge verification preliminary exam
Lecture type lectures
Exercise type seminars
Subject content Fundamentals of marketing (definition of terms and essence of marketing, market typology and morphology, theoretical starting point for marketing). 2. Marketing management and contemporary forms of marketing application. 3. Market-orientated marketing strategies, planning, application and contol. 4. Testing of textile and fashion market and marketing information system. 5. Analysis of textile and fashion industry. 6. Fashion and customer behaviour. 8. Market segmentation and position of offers. 9. Planning of the program of marketing mix. 10. Products. 11. Sales and distribution. 13. Prices. 13. Promotion. 14. Marketing organization.
Aim of course Familiarization with starting points of today's global market trends, especially in the textile and fashion sectors and the market approach starting from set aims for business activities. Familiarization with marketing concepts and acquisition of competences for the management of textile and fashion marketing with the aid of various theories, methods, techniques and skills of marketing and investigation, analysis, planning, application, control and organization, respectively.
Literature necessary for course Philip Kotler: Upravljanje marketingom: analiza, planiranje, primjena i kontorla, 9. izdanje, Mate, Zagreb, 2001, ISBN 953-6070-65-0
Gini Stephens Frings: Fashion from Concept to Consumer, 7. izdanje, Prentice-Hall, New Jersey, 2002, ISBN 0-13-033571-1
Zlatko Drvar: Marketing teksitlne i odjevne industrije, Zagreb, Samobor, 1985.
Supplement literature Skupina autora: Marketing, urednici: Jozo Previšić i Đurđana Ozretić Došen, Adventa, Zagreb, 2004.
Marin Buble: Management, Sveučilište u Splitu, Ekonomski fakultet, Split, (1993/2003.)
 
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CEEPUS (Central European Exchange Programme for University Studies)
 

Centre for Development and Transfer of Textile and Clothing Technologies and Fashion Design
 

International Textile
Clothing & Design
Conference
 

Textile Science and Economy
 

TEDI
 

Textile Science Research Centre
 
 

RITEH d.o.o.
 

Croatian Academy of Engineering

8th Central European Conference
 
Editor: Željko Penava
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