Sveučilište u Zagrebu
Course: Theories of New Identities
Teachers in charge Ph. D. Žarko Paić, Assoc. Prof.
Study Fashion Theory and Body Design - postgraduate
Course summary 45
Knowledge verification writing exam, oral exam
Precondition for testing Attendance at lectures and participation in seminars
Lecture type lectures, seminars
Exercise type audio practice, seminars
Subject content Anthropology and sociology on identities; Postmodern identities and globalisation; Biopolitics of body and biopower of society; Multiculturalism and transnational identities; Gender and differences; New universality; The End of modern concept on identity; New borders between nature, society and culture.
Aim of course Contemporary theoretical rethinking the concepts of new identities in global age is the key point for founding of new scientifical disciplines. They are all intedisciplinary and transculturally connected with sociology and anthropology. Considerations of global order and its consequences to the state of new identities attempts close reading of cultural studies in the field of fashion design and communication. The final goal of course is to realise cognitive approach to new fashion and identity discourse today.
Literature necessary for course Paić, Ž., The Culture as New Ideology: Postmodern identities and globalisation, Zagreb, 2005.
Appadurai, A., Modernity at Large, Minneapolis, 1996.
Bhabha, H., The Location of Culture, London-New York, 1994.
Smith, P., Cultural Theory; An Introduction, London-New York, 2001.
Eagleton, T., The Idea of Culture, Cambridge, 2000.
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CEEPUS (Central European Exchange Programme for University Studies)

Centre for Development and Transfer of Textile and Clothing Technologies and Fashion Design

International Textile
Clothing & Design

Textile Science and Economy


Textile Science Research Centre

RITEH d.o.o.

Croatian Academy of Engineering

8th Central European Conference
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