Visual Communications

Teachers in charge

prof. dr. sc. Žarko Paić

Study, Module

Textile and Fashion Design - undergraduate, Module Textile Design
Textile and Fashion Design - undergraduate, Module Fashion Design

Course summary

2 (1+1+0)

ECTS

2

Knowledge verification

writing exam, oral exam

Precondition for testing

Lectures, literature, seminars, workshops

Lecture type

lectures, seminars

Exercise type

audio practice, workshops, seminars

Subject content

Clothing and visual communication; The concept of fashion and particularity of visual communication; Neurological and cognitive condiutions to reception of image; The concept of visual litteracy; Types of contemporary design; Media and contemporary media scape; Contexts of visual communication; Marketing, advertisign and public relations; Corporative communication; Visual identity of company; The concept of image, logo and sign, branding; Elements of visual identity; Photography and fashion design; Network communications; Lifestyles and visual communications.

Aim of course

The course examines new knowledge from entire complex of visual communications. The key intention is to the role of media in fashion design. Different and very explanatory investigations from theoretical and practical visual communications are usefull to students because they have a chance to realise own visual litteracy and analytical skills for professional outcome and job in the area of fashion design.

Literature necessary for course

Cvitan-Černelić, M., Bartlett, Dj., Vladislavić, A.T., (ed.), FASHION: HISTORY, SOCIOLOGY AND FASHION THEORY, Školska knjiga, Zagreb, 2002. Petersson, R., VISUAL INFORMATION, Engelwood Cliffs, N.J., 1993. Bogatryev, P., THE FUNCTION OF FOLK COSTUME IN MORAVIA, Mouton, The Hague, 1971. Klein, N., NO LOGO: TAKING AIM AT THE BRAND BULLIES, HarperCollins, London-New Xork, 2001. Thackara, J., (ed.), DESIGN AFTER MODERNISM: BEYOND THE OBJECT, Thames and Hudson, London, 1988.

Supplement literature

Tomić-Koludrović, I.-Leburić, A., SOCIOLOGY OF LIFESTYLE, Jesenski and Turk, Zagreb, 2002. Berger, J., WAYS OF SEEING, Penguin/BBC, Harmondworth, 1969. Polhemus, T., STYLE SURFING, Thames and Hudson, London, 1994. Mulvey, L., ""Visual Pleasure and Narrative Cinema"", Screen 16(3), 1975.