Presentation of Textile Products

Teachers in charge

Assist. Prof. Maja Stracenski Kalauz, Ph.D.

ASSOCIATES:

dr. sc. Kristina Maršić, Ph.D., Senior Lecture

Course code

44302

Study, Module

Textile and Fashion Design - graduate, Module Textile Design
Textile Technology and Engineering - graduate, Module Textile Design for Industry

Course summary ∑ (L+P+S):

4 (1+3+0)

ECTS

4

Knowledge verification

preliminary exam

Precondition for testing

Portfolio

Lecture type

lectures, practice

Exercise type

workshops

Subject content

The solving of reali situations on the basis of theoretical knowledge that the student apply in the rotating teams. The models of planning, the principles and the process of worknig out the communicational project - collecting information, the tools of planning, the psychology of the buyer, communicational courses (indirect and direct), communicational tools.

Aim of course

The course gives the student the possibility to realise the real situation at presenting the textile product on the market. On the basis of the basic analysis and definition of his aims the student is ready to develop the main communicational plan in different approaches with the market-buyer and to lead him to the practical usage, i.e. production.

Literature necessary for course

The Effective Advertiser - Tom Brannan Advertising - Frank Jefkins

Supplement literature

Jonas Ridderstrale, Kjell A.Nordstrom - Funnky businnes The choice of articles from Croatian and foreign literature - Communication Arts Visiting factories, printing studios, publishing houses, marketing agencies etc.