Presentational Practicum
Teachers in charge
doc. dr. sc. Maja Stracenski Kalauz
ASSOCIATES
dr. sc. Kristina Maršić, viši predavač
Study, Module
Textile and Fashion Design - undergraduate, Module Textile DesignTextile and Fashion Design - undergraduate, Module Fashion Design
Course summary
4 (2+2+0)
ECTS
4
Knowledge verification
preliminary exam
Precondition for testing
Presentational portfolio
Lecture type
lectures, practice
Exercise type
workshops
Subject content
The basic definition of the presentation of textile. The principles of communication with the market-buyer. The definition of the product according to which the communication is made. The communication of designer as trade-mark. The communication of the designer's product - retail, wholesale, direct and indirect. The communication of designer as a consultant for the image. Advertising. Promotional materials. Marketing PR. Direct post. The promotion of sale. Events.
Aim of course
The course enables the student to learn the basis of communication with the market and within that to see himself as a product or a producer using his skills, knowledge and abilities. The student also learns about the communication and he cah produce any of the elements of communication independently and directly.
Literature necessary for course
The Effective Advertiser - Tom Brannan Advertising - Frank Jefkins
Supplement literature
Jonas Ridderstrale, Kjell A.Nordstrom - Funnky businnes The choice of articles from Croatian and foreign literature - Communication Arts
More from category
- Drawing and Painting IV A
- Drawing of Historical Costume
- Design of Fashion Accessories I
- Elements of Clothing Design I
- Elements of Clothing Design II
- Elements of Clothing Design III
- Aesthetics I
- Ethnology of Textiles and Clothing
- Clothing Production
- Clothing Construction I
- Clothing Construction II
- Creativity in Clothing II A
- Creativity in Clothing III A
- Creativity in Textiles for Clothes
- Modelling of Clothing I
- Fashion Illustration A
- Fashion Design I
- Fashion Design II
- Presentational Practicum