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Presentational Practicum

Teachers in charge

doc. dr. sc. Maja Stracenski Kalauz


dr. sc. Kristina Maršić, viši predavač 

Study, Module

Textile and Fashion Design - undergraduate, Module Textile DesignTextile and Fashion Design - undergraduate, Module Fashion Design

Course summary

4 (2+2+0)



Knowledge verification

preliminary exam

Precondition for testing

Presentational portfolio

Lecture type

lectures, practice

Exercise type


Subject content

The basic definition of the presentation of textile. The principles of communication with the market-buyer. The definition of the product according to which the communication is made. The communication of designer as trade-mark. The communication of the designer's product - retail, wholesale, direct and indirect. The communication of designer as a consultant for the image. Advertising. Promotional materials. Marketing PR. Direct post. The promotion of sale. Events.

Aim of course

The course enables the student to learn the basis of communication with the market and within that to see himself as a product or a producer using his skills, knowledge and abilities. The student also learns about the communication and he cah produce any of the elements of communication independently and directly.

Literature necessary for course

The Effective Advertiser - Tom Brannan Advertising - Frank Jefkins

Supplement literature

Jonas Ridderstrale, Kjell A.Nordstrom - Funnky businnes The choice of articles from Croatian and foreign literature - Communication Arts

Presentational Practicum

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