Colour in design and management

Teachers in charge

prof. dr. sc. Martinia Ira Glogar

Study

Textile Science and Technology - postgraduate

Course summary

30

ECTS

4

Knowledge verification

oral exam

Precondition for testing

Lectures attendance; evaluated seminary paper

Lecture type

lectures

Exercise type

seminars

Subject content

The content of the course defines relationship of terms dyed and coloured. It analyse in details the basic theoretical directions in colour theory and colour science development, and historical overview of colour theories is given. In course content is given: colour as the basic parameter of visual experience, the influence of colour on psycho physical reaction of an observer, interaction of colour and the influence of surrounding on colour experience, dominant factors of visual perception and objective colour evaluation, the role and importance of colour in fashion performance, positive and negative impact of metamerism, colour harmony, basic colour contrasts, theory of complementary ratios, the role and importance of colour in management and promotional presentations, the influence of lightness and chroma on colour experience, the colour as message carrier, colour and trademark, the overview of the most important colour order systems, objective evaluation of colour differences and its importance in fashion and management.

Aim of course

On the principles of colour, surrounding and visual perception, attribute to quality of management, primarily in fashion design. Acquire knowledge about colour quality definition and importance of colour matching in colour reproduction in multimedia. Acquiring konwledge of princinples of using colour as message carrier and key tool of comunication towards observers in creating the presentabile surrounding in fashion and design. Acquiring knowledge of complete colour managing, based on knowledges of light and colour surface interaction, theories of colour contrasts and their influences on observers.

Literature necessary for course

Wyszecki&Stiles; Color Science, J.Wiley&Sons, New York 2000. M.D.Fairchild; Colour Appearance Models,J.Wiley & Sons Ltd, Chichester, 2005. D.Parac-Osterman;Osnove o boji i sustavi vrednovanja, TTF, Zagreb 2007. N.Tanhofer; O boji, Akademija dramske umjetnosti Sveučilišta u Zagrebu i Novi Liber, Zagreb, 2000. G.A. Geischeider; Psychophysics: The Fundamentals,awrence Erlbaum Associates, Inc.,New Jersey 1997.